SME Cross-Border Trade
How a Lagos textile SME found its West African distributor in 3 weeks
NovaTex Apparel · Lagos, Nigeria to Accra, Ghana
The Challenge
NovaTex had quality fabrics but no distribution network outside Nigeria. Cold outreach to Ghanaian retailers had zero response rate, and trade fairs were expensive and infrequent.
The Solution
Using AfroSynergy opportunity matching, NovaTex was connected to three verified Ghanaian retailers within 5 days. An escrow-protected introduction fee gave both parties confidence to proceed. Deal room and NDA flows kept the negotiation structured.
Results
3
Distribution partners found
3 weeks
Time to first signed agreement
+42%
Revenue increase in 6 months
4
Countries now active in
“AfroSynergy did in 3 weeks what we had been trying to do for 2 years at trade fairs.”